Our Inspiration

It's hard to sum up everything we do, and why we do it, in just a few paragraphs.

After our first season ended in 2022, we quickly realized how important it is in today's world to define our brand. In other words, what motivated and inspired us to create this business in the first place.

I signed up for several business programs offered through GMIST (Gros Morne Institute for Sustainable Tourism). It was through these programs that we learned how to decipher our message by peeling away all the unnecessary things in order to get at the root of our story.

With the instructor’s guidance, I crafted our brand story and then turned it into a short video.

Condensing our drive, our passions and motivation into just a few minutes was no easy task. But I believe we managed to capture the essence of why we do what we do in this short 2.5 minutes.

🎥 Click below to view

Our Story